This is a conceptual series based on the notion of being absorbed by social media and technology. I wanted to explore the ways in which people are becoming so immersed in creating false personas online, that they are losing themselves in the process, and the only reality left is the pixels on the screen. I wanted to incorporate parts of the clothing worn, to act as a clue or a reminder of the person’s real identity, behind the digital façade. I created the pixelated effect using photo-manipulation, to ingrain the idea of a false reality both in the process and the aesthetic.